Enregistré dans:
| Auteurs principaux: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Langue: | en |
| Publié: |
2002
|
| Sujets: | |
| Accès en ligne: | https://eric.ed.gov/?id=ED478094 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| _version_ | 1867181178549698560 |
|---|---|
| author | Noel, Robert Waugh, Timothy |
| author_facet | Noel, Robert Waugh, Timothy Noel, Robert Waugh, Timothy |
| collection | Education Resources Information Center |
| contents | Marketing Library and Information Services: Comparing Experiences at Large Institutions. Noel, Robert Waugh, Timothy Academic Libraries Comparative Analysis Computer Literacy Corporate Libraries Higher Education Librarians Library Services Marketing Selective Dissemination of Information User Needs (Information) World Wide Web This paper explores some of the similarities and differences between publicizing information services within the academic and corporate environments, comparing the marketing experiences of Abbot Laboratories (Illinois) and Indiana University. It shows some innovative online marketing tools, including an animated gif model of a large, integrated current awareness system that helps educate users and spreads the word about changes in the library, new opportunities for staying informed, and new information tools. Details about how this model was created are presented. The paper also suggests that computer literate librarians can be very effective in applying their skills to the marketing process in libraries. (Author/MES) |
| format | Recurso educativo Open Access |
| id | eric_ED478094 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2002 |
| record_format | eric |
| spellingShingle | Marketing Library and Information Services: Comparing Experiences at Large Institutions. Noel, Robert Waugh, Timothy Academic Libraries Comparative Analysis Computer Literacy Corporate Libraries Higher Education Librarians Library Services Marketing Selective Dissemination of Information User Needs (Information) World Wide Web Marketing Library and Information Services: Comparing Experiences at Large Institutions. Noel, Robert Waugh, Timothy Academic Libraries Comparative Analysis Computer Literacy Corporate Libraries Higher Education Librarians Library Services Marketing Selective Dissemination of Information User Needs (Information) World Wide Web This paper explores some of the similarities and differences between publicizing information services within the academic and corporate environments, comparing the marketing experiences of Abbot Laboratories (Illinois) and Indiana University. It shows some innovative online marketing tools, including an animated gif model of a large, integrated current awareness system that helps educate users and spreads the word about changes in the library, new opportunities for staying informed, and new information tools. Details about how this model was created are presented. The paper also suggests that computer literate librarians can be very effective in applying their skills to the marketing process in libraries. (Author/MES) |
| title | Marketing Library and Information Services: Comparing Experiences at Large Institutions. |
| topic | Academic Libraries Comparative Analysis Computer Literacy Corporate Libraries Higher Education Librarians Library Services Marketing Selective Dissemination of Information User Needs (Information) World Wide Web |
| url | https://eric.ed.gov/?id=ED478094 |