Salvato in:
| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1972
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ068143 |
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Sommario:
- The Industrial Library and Market Research Williams, Lloyd J. Corporate Libraries Industry Information Processing Library Services Marketing Research Special Libraries Industrial market research is an area where the industrial librarian has an opportunity to make a creative contribution to his company. The pros and cons of this approach are discussed and the necessary library conditions for optimum results are set forth. (16 references) (Author/NH)