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Bibliographic Details
Main Author: Glazer, Frederick
Format: Recurso educativo Open Access
Language:en
Published: 1974
Subjects:
Online Access:https://eric.ed.gov/?id=EJ099842
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Table of Contents:
  • Selling the Library: In Which PAP, Library Lag, an Association of Library Users, Bombs, and the Hard, Hard Sell Are Added to the Library PR Arsenal Glazer, Frederick Advertising Financial Support Public Libraries Public Relations Public Support Publicize Salesmanship