Building Relationships through a Digital Branch Library: Finding the Community in Community College Library Websites

Fuente: ERIC Institute of Education Sciences
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Bibliographic Details
Main Authors: Pampaloni, Andrea M., Bird, Nora J.
Format: Recurso educativo Open Access
Language:en
Published: 2014
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author Pampaloni, Andrea M.
Bird, Nora J.
author_facet Pampaloni, Andrea M.
Bird, Nora J.
Pampaloni, Andrea M.
Bird, Nora J.
collection Education Resources Information Center
contents Building Relationships through a Digital Branch Library: Finding the Community in Community College Library Websites Pampaloni, Andrea M. Bird, Nora J. College Libraries Community Colleges Electronic Libraries Web Sites Content Analysis Library Development Library Services Library Automation Interpersonal Relationship Library Research User Needs (Information) User Satisfaction (Information) Public Relations Institutional Characteristics Factor Analysis Correlation This study evaluates whether or not community college libraries have in place the characteristics necessary to develop digital branch libraries to meet the expanding and changing needs of their publics. Using Hon and Grunig's (1999) relationship building criteria as a framework, 98 community college library websites were analyzed to determine if they can be considered digital branch libraries (King, 2009). Digital branches go beyond offering mere functionality to embody relational aspects that are critical to the success of service-based organizations. That is, they provide at least the same level of services as their brick and mortar counterparts through real staff, real collection, real building, and real community. Findings indicate that while aspects of all of King's criteria were present, representation was inconsistent and often weak; further, the emphasis was on functional features, suggesting a need for greater relationship building practices in order to engage with their publics. Collective results are discussed, and recommendations for improvement and areas of future research are offered.
format Recurso educativo Open Access
id eric_EJ1037645
institution ERIC Institute of Education Sciences
language en
publishDate 2014
record_format eric
spellingShingle Building Relationships through a Digital Branch Library: Finding the Community in Community College Library Websites
Pampaloni, Andrea M.
Bird, Nora J.
College Libraries
Community Colleges
Electronic Libraries
Web Sites
Content Analysis
Library Development
Library Services
Library Automation
Interpersonal Relationship
Library Research
User Needs (Information)
User Satisfaction (Information)
Public Relations
Institutional Characteristics
Factor Analysis
Correlation
Building Relationships through a Digital Branch Library: Finding the Community in Community College Library Websites Pampaloni, Andrea M. Bird, Nora J. College Libraries Community Colleges Electronic Libraries Web Sites Content Analysis Library Development Library Services Library Automation Interpersonal Relationship Library Research User Needs (Information) User Satisfaction (Information) Public Relations Institutional Characteristics Factor Analysis Correlation This study evaluates whether or not community college libraries have in place the characteristics necessary to develop digital branch libraries to meet the expanding and changing needs of their publics. Using Hon and Grunig's (1999) relationship building criteria as a framework, 98 community college library websites were analyzed to determine if they can be considered digital branch libraries (King, 2009). Digital branches go beyond offering mere functionality to embody relational aspects that are critical to the success of service-based organizations. That is, they provide at least the same level of services as their brick and mortar counterparts through real staff, real collection, real building, and real community. Findings indicate that while aspects of all of King's criteria were present, representation was inconsistent and often weak; further, the emphasis was on functional features, suggesting a need for greater relationship building practices in order to engage with their publics. Collective results are discussed, and recommendations for improvement and areas of future research are offered.
title Building Relationships through a Digital Branch Library: Finding the Community in Community College Library Websites
topic College Libraries
Community Colleges
Electronic Libraries
Web Sites
Content Analysis
Library Development
Library Services
Library Automation
Interpersonal Relationship
Library Research
User Needs (Information)
User Satisfaction (Information)
Public Relations
Institutional Characteristics
Factor Analysis
Correlation
url https://eric.ed.gov/?id=EJ1037645