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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ1054004 |
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| _version_ | 1867180631834755072 |
|---|---|
| author | Murphy, Jennifer |
| author_facet | Murphy, Jennifer Murphy, Jennifer |
| collection | Education Resources Information Center |
| contents | Marketing the Library in an On-Line University to Help Achieve Information Literacy Murphy, Jennifer Library Services Institutional Advancement Outreach Programs Information Literacy Online Courses Virtual Universities Electronic Libraries Library Development Library Policy Access to Information An entrepreneurial librarian takes the embedded librarian concept one step further at a completely on-line university and markets the virtual library to students, faculty and administration rather than wait for customers to come to the library. York and Vance (2009) make the observation that "one obstacle to marketing an embedded librarian service is that there is no consensus on what to call this practice" (p. 206). This librarian agreed and as her goal was to "win favor and confidence by imperceptible degrees" (Merriam-Webster, 2013) she chose to call it "insinuation of the library". |
| format | Recurso educativo Open Access |
| id | eric_EJ1054004 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2013 |
| record_format | eric |
| spellingShingle | Marketing the Library in an On-Line University to Help Achieve Information Literacy Murphy, Jennifer Library Services Institutional Advancement Outreach Programs Information Literacy Online Courses Virtual Universities Electronic Libraries Library Development Library Policy Access to Information Marketing the Library in an On-Line University to Help Achieve Information Literacy Murphy, Jennifer Library Services Institutional Advancement Outreach Programs Information Literacy Online Courses Virtual Universities Electronic Libraries Library Development Library Policy Access to Information An entrepreneurial librarian takes the embedded librarian concept one step further at a completely on-line university and markets the virtual library to students, faculty and administration rather than wait for customers to come to the library. York and Vance (2009) make the observation that "one obstacle to marketing an embedded librarian service is that there is no consensus on what to call this practice" (p. 206). This librarian agreed and as her goal was to "win favor and confidence by imperceptible degrees" (Merriam-Webster, 2013) she chose to call it "insinuation of the library". |
| title | Marketing the Library in an On-Line University to Help Achieve Information Literacy |
| topic | Library Services Institutional Advancement Outreach Programs Information Literacy Online Courses Virtual Universities Electronic Libraries Library Development Library Policy Access to Information |
| url | https://eric.ed.gov/?id=EJ1054004 |