Invoking the User from Data to Design

Fuente: ERIC Institute of Education Sciences
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Bibliographic Details
Main Authors: Tempelman-Kluit, Nadaleen, Pearce, Alexa
Format: Recurso educativo Open Access
Language:en
Published: 2014
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author Tempelman-Kluit, Nadaleen
Pearce, Alexa
author_facet Tempelman-Kluit, Nadaleen
Pearce, Alexa
Tempelman-Kluit, Nadaleen
Pearce, Alexa
collection Education Resources Information Center
contents Invoking the User from Data to Design Tempelman-Kluit, Nadaleen Pearce, Alexa Users (Information) Design Library Services Academic Libraries Data Transcripts (Written Records) Graphs User Needs (Information) Motivation Multivariate Analysis Personas, stemming from the field of user-centered design (UCD), are hypothetical users that represent the behaviors, goals, and values of actual users. This study describes the creation of personas in an academic library. With the goal of leveraging service-generated data, the authors coded a sample of chat reference transcripts, producing two numeric values for each. The transcripts were plotted on an X/Y graph where X represented the nature of the user's information need and Y represented the nature of the user's motivation. A k-means cluster analysis of the plotted points produced four clusters, which served as the personas' basis.
format Recurso educativo Open Access
id eric_EJ1066477
institution ERIC Institute of Education Sciences
language en
publishDate 2014
record_format eric
spellingShingle Invoking the User from Data to Design
Tempelman-Kluit, Nadaleen
Pearce, Alexa
Users (Information)
Design
Library Services
Academic Libraries
Data
Transcripts (Written Records)
Graphs
User Needs (Information)
Motivation
Multivariate Analysis
Invoking the User from Data to Design Tempelman-Kluit, Nadaleen Pearce, Alexa Users (Information) Design Library Services Academic Libraries Data Transcripts (Written Records) Graphs User Needs (Information) Motivation Multivariate Analysis Personas, stemming from the field of user-centered design (UCD), are hypothetical users that represent the behaviors, goals, and values of actual users. This study describes the creation of personas in an academic library. With the goal of leveraging service-generated data, the authors coded a sample of chat reference transcripts, producing two numeric values for each. The transcripts were plotted on an X/Y graph where X represented the nature of the user's information need and Y represented the nature of the user's motivation. A k-means cluster analysis of the plotted points produced four clusters, which served as the personas' basis.
title Invoking the User from Data to Design
topic Users (Information)
Design
Library Services
Academic Libraries
Data
Transcripts (Written Records)
Graphs
User Needs (Information)
Motivation
Multivariate Analysis
url https://eric.ed.gov/?id=EJ1066477