Invoking the User from Data to Design
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ERIC Institute of Education Sciences
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| Main Authors: | , |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2014
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| Subjects: | |
| Online Access: | |
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| _version_ | 1867181375067521024 |
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| author | Tempelman-Kluit, Nadaleen Pearce, Alexa |
| author_facet | Tempelman-Kluit, Nadaleen Pearce, Alexa Tempelman-Kluit, Nadaleen Pearce, Alexa |
| collection | Education Resources Information Center |
| contents | Invoking the User from Data to Design Tempelman-Kluit, Nadaleen Pearce, Alexa Users (Information) Design Library Services Academic Libraries Data Transcripts (Written Records) Graphs User Needs (Information) Motivation Multivariate Analysis Personas, stemming from the field of user-centered design (UCD), are hypothetical users that represent the behaviors, goals, and values of actual users. This study describes the creation of personas in an academic library. With the goal of leveraging service-generated data, the authors coded a sample of chat reference transcripts, producing two numeric values for each. The transcripts were plotted on an X/Y graph where X represented the nature of the user's information need and Y represented the nature of the user's motivation. A k-means cluster analysis of the plotted points produced four clusters, which served as the personas' basis. |
| format | Recurso educativo Open Access |
| id | eric_EJ1066477 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2014 |
| record_format | eric |
| spellingShingle | Invoking the User from Data to Design Tempelman-Kluit, Nadaleen Pearce, Alexa Users (Information) Design Library Services Academic Libraries Data Transcripts (Written Records) Graphs User Needs (Information) Motivation Multivariate Analysis Invoking the User from Data to Design Tempelman-Kluit, Nadaleen Pearce, Alexa Users (Information) Design Library Services Academic Libraries Data Transcripts (Written Records) Graphs User Needs (Information) Motivation Multivariate Analysis Personas, stemming from the field of user-centered design (UCD), are hypothetical users that represent the behaviors, goals, and values of actual users. This study describes the creation of personas in an academic library. With the goal of leveraging service-generated data, the authors coded a sample of chat reference transcripts, producing two numeric values for each. The transcripts were plotted on an X/Y graph where X represented the nature of the user's information need and Y represented the nature of the user's motivation. A k-means cluster analysis of the plotted points produced four clusters, which served as the personas' basis. |
| title | Invoking the User from Data to Design |
| topic | Users (Information) Design Library Services Academic Libraries Data Transcripts (Written Records) Graphs User Needs (Information) Motivation Multivariate Analysis |
| url | https://eric.ed.gov/?id=EJ1066477 |