Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | Recurso educativo Open Access |
| Lenguaje: | en |
| Publicado: |
2013
|
| Materias: | |
| Acceso en línea: | https://eric.ed.gov/?id=EJ1074100 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| _version_ | 1867181312122552320 |
|---|---|
| author | Brown, Ron T. Albright, Kendra S. |
| author_facet | Brown, Ron T. Albright, Kendra S. Brown, Ron T. Albright, Kendra S. |
| collection | Education Resources Information Center |
| contents | The Google Online Marketing Challenge and Distributed Learning Brown, Ron T. Albright, Kendra S. Information Science Education Skill Development Educational Needs Publicity Library Services Library Administration Institutional Advancement Distance Education Use Studies Job Skills Online Courses Online Surveys Student Surveys Student Attitudes Semi Structured Interviews Coding Interpersonal Relationship Barriers Feedback (Response) Change Strategies Course Organization College Students Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Marketing Challenge (GOMC), a global competition for online marketing, was incorporated into two LIS courses to build skills in project management, industry analysis, marketing, and search engine optimization. A qualitative analysis was conducted to investigate whether they perceived the marketing project as relevant to their courses and degrees. A model was created to represent the factors that had an impact on project success. Overall students experienced an increased interest in marketing. Leadership, teamwork, and communication played strong roles in how students dealt with project challenges and their perceptions toward the end of the project. |
| format | Recurso educativo Open Access |
| id | eric_EJ1074100 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2013 |
| record_format | eric |
| spellingShingle | The Google Online Marketing Challenge and Distributed Learning Brown, Ron T. Albright, Kendra S. Information Science Education Skill Development Educational Needs Publicity Library Services Library Administration Institutional Advancement Distance Education Use Studies Job Skills Online Courses Online Surveys Student Surveys Student Attitudes Semi Structured Interviews Coding Interpersonal Relationship Barriers Feedback (Response) Change Strategies Course Organization College Students The Google Online Marketing Challenge and Distributed Learning Brown, Ron T. Albright, Kendra S. Information Science Education Skill Development Educational Needs Publicity Library Services Library Administration Institutional Advancement Distance Education Use Studies Job Skills Online Courses Online Surveys Student Surveys Student Attitudes Semi Structured Interviews Coding Interpersonal Relationship Barriers Feedback (Response) Change Strategies Course Organization College Students Stagnant perceptions continue to persist in the general public regarding the services libraries offer. LIS research suggests an increased need for marketing, yet LIS programs and students may not view marketing as core to the degree. The Google Online Marketing Challenge (GOMC), a global competition for online marketing, was incorporated into two LIS courses to build skills in project management, industry analysis, marketing, and search engine optimization. A qualitative analysis was conducted to investigate whether they perceived the marketing project as relevant to their courses and degrees. A model was created to represent the factors that had an impact on project success. Overall students experienced an increased interest in marketing. Leadership, teamwork, and communication played strong roles in how students dealt with project challenges and their perceptions toward the end of the project. |
| title | The Google Online Marketing Challenge and Distributed Learning |
| topic | Information Science Education Skill Development Educational Needs Publicity Library Services Library Administration Institutional Advancement Distance Education Use Studies Job Skills Online Courses Online Surveys Student Surveys Student Attitudes Semi Structured Interviews Coding Interpersonal Relationship Barriers Feedback (Response) Change Strategies Course Organization College Students |
| url | https://eric.ed.gov/?id=EJ1074100 |