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| Hauptverfasser: | , |
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| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
2016
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| Schlagworte: | |
| Online-Zugang: | https://eric.ed.gov/?id=EJ1106397 |
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| _version_ | 1867181357393772544 |
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| author | Roseberry, Martha Peacemaker, Bettina |
| author_facet | Roseberry, Martha Peacemaker, Bettina Roseberry, Martha Peacemaker, Bettina |
| collection | Education Resources Information Center |
| contents | Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion Roseberry, Martha Peacemaker, Bettina Guides Use Studies Research Tools Library Research Institutional Advancement Library Development Academic Libraries Program Effectiveness Program Evaluation The research guide is a common tool librarians use to communicate with and instruct their audiences. Despite their prevalence and value to users, research guides remain underused. There are many examples of efforts encouraging guide use, but few studies have measured the effectiveness of that promotion. Academic Outreach librarians at Virginia Commonwealth University (VCU) promote research guides through inexpensive and small keytags--similar to retail customer loyalty keychain tags. Findings of a quantitative analysis suggest the keytags have positively influenced guide use and support anecdotal reports of increased interaction with intended audiences. |
| format | Recurso educativo Open Access |
| id | eric_EJ1106397 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2016 |
| record_format | eric |
| spellingShingle | Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion Roseberry, Martha Peacemaker, Bettina Guides Use Studies Research Tools Library Research Institutional Advancement Library Development Academic Libraries Program Effectiveness Program Evaluation Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion Roseberry, Martha Peacemaker, Bettina Guides Use Studies Research Tools Library Research Institutional Advancement Library Development Academic Libraries Program Effectiveness Program Evaluation The research guide is a common tool librarians use to communicate with and instruct their audiences. Despite their prevalence and value to users, research guides remain underused. There are many examples of efforts encouraging guide use, but few studies have measured the effectiveness of that promotion. Academic Outreach librarians at Virginia Commonwealth University (VCU) promote research guides through inexpensive and small keytags--similar to retail customer loyalty keychain tags. Findings of a quantitative analysis suggest the keytags have positively influenced guide use and support anecdotal reports of increased interaction with intended audiences. |
| title | Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion |
| topic | Guides Use Studies Research Tools Library Research Institutional Advancement Library Development Academic Libraries Program Effectiveness Program Evaluation |
| url | https://eric.ed.gov/?id=EJ1106397 |