Changing the Library Brand: A Case Study
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ERIC Institute of Education Sciences
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| Autori principali: | , , , |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
2016
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| Soggetti: | |
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| _version_ | 1867180885723316224 |
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| author | Wynne, Ben Dixon, Simon Donohue, Neil Rowlands, Ian |
| author_facet | Wynne, Ben Dixon, Simon Donohue, Neil Rowlands, Ian Wynne, Ben Dixon, Simon Donohue, Neil Rowlands, Ian |
| collection | Education Resources Information Center |
| contents | Changing the Library Brand: A Case Study Wynne, Ben Dixon, Simon Donohue, Neil Rowlands, Ian Case Studies Organizational Change Library Role Library Development Strategic Planning Academic Libraries Change Strategies Employee Attitudes Library Services Marketing Foreign Countries This article outlines some of the opportunities and challenges of changing what the library "brand" means to academic and professional services staff in the rapidly changing environment of UK higher education, taking the University of Leicester as a case study. It makes a practitioner contribution to the growing body of evidence of how libraries are extending their role and how their customers are responding. It begins by considering the drivers for change in the higher education and scholarly information environments and how these are influencing the development of library services at the University of Leicester. The topics considered include researcher development, Digital Humanities, Open Access, independent learning, and curating the university's own information assets. The impact of these developments is outlined and how an evolving approach to strategic marketing is beginning to change perceptions as the boundaries of the library's role extend. |
| format | Recurso educativo Open Access |
| id | eric_EJ1113282 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2016 |
| record_format | eric |
| spellingShingle | Changing the Library Brand: A Case Study Wynne, Ben Dixon, Simon Donohue, Neil Rowlands, Ian Case Studies Organizational Change Library Role Library Development Strategic Planning Academic Libraries Change Strategies Employee Attitudes Library Services Marketing Foreign Countries Changing the Library Brand: A Case Study Wynne, Ben Dixon, Simon Donohue, Neil Rowlands, Ian Case Studies Organizational Change Library Role Library Development Strategic Planning Academic Libraries Change Strategies Employee Attitudes Library Services Marketing Foreign Countries This article outlines some of the opportunities and challenges of changing what the library "brand" means to academic and professional services staff in the rapidly changing environment of UK higher education, taking the University of Leicester as a case study. It makes a practitioner contribution to the growing body of evidence of how libraries are extending their role and how their customers are responding. It begins by considering the drivers for change in the higher education and scholarly information environments and how these are influencing the development of library services at the University of Leicester. The topics considered include researcher development, Digital Humanities, Open Access, independent learning, and curating the university's own information assets. The impact of these developments is outlined and how an evolving approach to strategic marketing is beginning to change perceptions as the boundaries of the library's role extend. |
| title | Changing the Library Brand: A Case Study |
| topic | Case Studies Organizational Change Library Role Library Development Strategic Planning Academic Libraries Change Strategies Employee Attitudes Library Services Marketing Foreign Countries |
| url | https://eric.ed.gov/?id=EJ1113282 |