Use of Anthropomorphic Brand Mascots for Student Motivation and Engagement: A Promotional Case Study with Pablo the Penguin at the University of Portsmouth Library

Fuente: ERIC Institute of Education Sciences

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Bibliographic Details
Main Authors:	Bennett, David E., Thompson, Paula
Format:	Recurso educativo Open Access
Language:	en
Published:	2016
Subjects:	Case Studies Student Motivation Library Services Library Development Best Practices Academic Libraries User Satisfaction (Information) Program Effectiveness Library Facilities Outreach Programs Trust (Psychology) Learner Engagement College Students Foreign Countries
Online Access:	Acceder al recurso
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Internet

https://eric.ed.gov/?id=EJ1113289