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| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
2017
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ1133662 |
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| _version_ | 1867180491711447040 |
|---|---|
| author | Albert, Amanda B. |
| author_facet | Albert, Amanda B. Albert, Amanda B. |
| collection | Education Resources Information Center |
| contents | Building Brand Love and Gaining the Advocacy You Crave by Communicating Your Library's Value Albert, Amanda B. Advocacy Library Role Academic Libraries Institutional Advancement Public Relations Value Judgment Needs Assessment College Faculty Distance Education Online Courses Library Research Use Studies Library Services Library Materials Surveys Five years ago the Association of College and Research Libraries published "The Value of Academic Libraries" report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community. |
| format | Recurso educativo Open Access |
| id | eric_EJ1133662 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2017 |
| record_format | eric |
| spellingShingle | Building Brand Love and Gaining the Advocacy You Crave by Communicating Your Library's Value Albert, Amanda B. Advocacy Library Role Academic Libraries Institutional Advancement Public Relations Value Judgment Needs Assessment College Faculty Distance Education Online Courses Library Research Use Studies Library Services Library Materials Surveys Building Brand Love and Gaining the Advocacy You Crave by Communicating Your Library's Value Albert, Amanda B. Advocacy Library Role Academic Libraries Institutional Advancement Public Relations Value Judgment Needs Assessment College Faculty Distance Education Online Courses Library Research Use Studies Library Services Library Materials Surveys Five years ago the Association of College and Research Libraries published "The Value of Academic Libraries" report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community. |
| title | Building Brand Love and Gaining the Advocacy You Crave by Communicating Your Library's Value |
| topic | Advocacy Library Role Academic Libraries Institutional Advancement Public Relations Value Judgment Needs Assessment College Faculty Distance Education Online Courses Library Research Use Studies Library Services Library Materials Surveys |
| url | https://eric.ed.gov/?id=EJ1133662 |