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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ1139604 |
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| _version_ | 1867180683939545088 |
|---|---|
| author | Benedetti, Allison R. |
| author_facet | Benedetti, Allison R. Benedetti, Allison R. |
| collection | Education Resources Information Center |
| contents | Promoting Library Services with User-Centered Language Benedetti, Allison R. Library Services Library Development Institutional Advancement Publicity Metadata Indexing Focus Groups College Students User Needs (Information) Questionnaires Best Practices Guidelines Online Surveys Vignettes As libraries respond to new teaching and research practices in the twenty-first century, it is important to consider how to advertise library services. Users are often surprised to learn about the varied expertise of library staff and the many services the staff provides. To investigate this issue, the author designed a study to identify a more user-centered vocabulary for marketing library services. Prompted by vignettes illustrating a range of faculty and student needs, focus groups of undergraduate and graduate students suggested words they would look for to find help in each situation. The author compiled the groups' suggestions as options in a questionnaire sent to a larger campus population sample. The results suggest best practices and guidelines to employ when marketing library services. |
| format | Recurso educativo Open Access |
| id | eric_EJ1139604 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2017 |
| record_format | eric |
| spellingShingle | Promoting Library Services with User-Centered Language Benedetti, Allison R. Library Services Library Development Institutional Advancement Publicity Metadata Indexing Focus Groups College Students User Needs (Information) Questionnaires Best Practices Guidelines Online Surveys Vignettes Promoting Library Services with User-Centered Language Benedetti, Allison R. Library Services Library Development Institutional Advancement Publicity Metadata Indexing Focus Groups College Students User Needs (Information) Questionnaires Best Practices Guidelines Online Surveys Vignettes As libraries respond to new teaching and research practices in the twenty-first century, it is important to consider how to advertise library services. Users are often surprised to learn about the varied expertise of library staff and the many services the staff provides. To investigate this issue, the author designed a study to identify a more user-centered vocabulary for marketing library services. Prompted by vignettes illustrating a range of faculty and student needs, focus groups of undergraduate and graduate students suggested words they would look for to find help in each situation. The author compiled the groups' suggestions as options in a questionnaire sent to a larger campus population sample. The results suggest best practices and guidelines to employ when marketing library services. |
| title | Promoting Library Services with User-Centered Language |
| topic | Library Services Library Development Institutional Advancement Publicity Metadata Indexing Focus Groups College Students User Needs (Information) Questionnaires Best Practices Guidelines Online Surveys Vignettes |
| url | https://eric.ed.gov/?id=EJ1139604 |