Revitalizing Library Websites and Social Media with Content Strategy: Tools and Recommendations

Fuente: ERIC Institute of Education Sciences

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Bibliographische Detailangaben
1. Verfasser:	Datig, Ilka
Format:	Recurso educativo Open Access
Sprache:	en
Veröffentlicht:	2018
Schlagworte:	Web Sites Social Media Planning Libraries Content Analysis Program Implementation Program Evaluation
Online-Zugang:	Acceder al recurso
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author	Datig, Ilka
author_facet	Datig, Ilka Datig, Ilka
collection	Education Resources Information Center
contents	Revitalizing Library Websites and Social Media with Content Strategy: Tools and Recommendations Datig, Ilka Web Sites Social Media Planning Libraries Content Analysis Program Implementation Program Evaluation Librarians are becoming increasingly interested in applying user experience design to better understand the needs and desires of patrons. One user experience tool that is currently underused by libraries is content strategy. The key idea behind content strategy is planning and strategizing the content of all library communication platforms. Once properly understood, content strategy is a valuable tool for librarians seeking to update and invigorate their websites and social media. This article lays out some of the fundamental tools used by content strategists and discusses how librarians can apply them to their own content.
format	Recurso educativo Open Access
id	eric_EJ1184677
institution	ERIC Institute of Education Sciences
language	en
publishDate	2018
record_format	eric
spellingShingle	Revitalizing Library Websites and Social Media with Content Strategy: Tools and Recommendations Datig, Ilka Web Sites Social Media Planning Libraries Content Analysis Program Implementation Program Evaluation Revitalizing Library Websites and Social Media with Content Strategy: Tools and Recommendations Datig, Ilka Web Sites Social Media Planning Libraries Content Analysis Program Implementation Program Evaluation Librarians are becoming increasingly interested in applying user experience design to better understand the needs and desires of patrons. One user experience tool that is currently underused by libraries is content strategy. The key idea behind content strategy is planning and strategizing the content of all library communication platforms. Once properly understood, content strategy is a valuable tool for librarians seeking to update and invigorate their websites and social media. This article lays out some of the fundamental tools used by content strategists and discusses how librarians can apply them to their own content.
title	Revitalizing Library Websites and Social Media with Content Strategy: Tools and Recommendations
topic	Web Sites Social Media Planning Libraries Content Analysis Program Implementation Program Evaluation
url	https://eric.ed.gov/?id=EJ1184677