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Leveraging Competitive Intelligence for Successful Marketing of Academic Library Services

Fuente: ERIC Institute of Education Sciences

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Bibliographic Details
Main Authors:	Iwu-James, Juliana, Haliso, Yacob, Ifijeh, Goodluck
Format:	Recurso educativo Open Access
Language:	en
Published:	2020
Subjects:	Library Services Marketing Competition Librarians Academic Libraries Strategic Planning Value Judgment User Needs (Information) User Satisfaction (Information) Commercialization
Online Access:	Acceder al recurso
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