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Bibliographic Details
Main Author: Massey, Morris E.
Format: Recurso educativo Open Access
Language:en
Published: 1976
Subjects:
Online Access:https://eric.ed.gov/?id=EJ131370
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Table of Contents:
  • Market Analysis and Audience Research for Libraries Massey, Morris E. Community Characteristics Community Study Libraries Library Surveys Market research techniques appear to offer relatively simple, inexpensive means for libraries to generate useful data about their "consumers" and their operations. (Author)