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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1976
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ136548 |
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Table of Contents:
- Books as "Product" Hector, Robert Books Editing Merchandising Publishing Industry The concept of "product" underlies the choice of books to be published, as well as their advertising, design, and sale. (Author)