University Brand Equity: An Empirical Investigation of Its Dimensions

Fuente: ERIC Institute of Education Sciences

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Bibliographic Details
Main Authors:	Musa Pinar, Paul Trapp, Tulay Girard, Thomas E. Boyt
Format:	Recurso educativo Open Access
Language:	en
Published:	2014
Subjects:	Universities Reputation Institutional Characteristics Institutional Evaluation Marketing Competition Colleges Guidelines Measurement Techniques Higher Education Factor Analysis College Faculty Educational Environment Educational Facilities Student Attitudes College Students Educational Quality Dormitories Library Services Career Development Rating Scales Correlation
Online Access:	Acceder al recurso
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Internet

https://eric.ed.gov/?id=EJ1463183