Marketing of Library Services

Fuente: ERIC Institute of Education Sciences
Salvato in:
Dettagli Bibliografici
Autore principale: Wilson, Alexander
Natura: Recurso educativo Open Access
Lingua:en
Pubblicazione: 1977
Soggetti:
Accesso online:
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author Wilson, Alexander
author_facet Wilson, Alexander
Wilson, Alexander
collection Education Resources Information Center
contents Marketing of Library Services Wilson, Alexander Change Strategies Community Information Services Information Needs Library Administration Library Services Marketing This is a marketing approach to satisfying the library user. Modern retailing practices, including market research as a basis for planning, are applied to libraries. (JAB)
format Recurso educativo Open Access
id eric_EJ173981
institution ERIC Institute of Education Sciences
language en
publishDate 1977
record_format eric
spellingShingle Marketing of Library Services
Wilson, Alexander
Change Strategies
Community Information Services
Information Needs
Library Administration
Library Services
Marketing
Marketing of Library Services Wilson, Alexander Change Strategies Community Information Services Information Needs Library Administration Library Services Marketing This is a marketing approach to satisfying the library user. Modern retailing practices, including market research as a basis for planning, are applied to libraries. (JAB)
title Marketing of Library Services
topic Change Strategies
Community Information Services
Information Needs
Library Administration
Library Services
Marketing
url https://eric.ed.gov/?id=EJ173981