Marketing of Library Services
Fuente:
ERIC Institute of Education Sciences
Salvato in:
| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1977
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| Soggetti: | |
| Accesso online: | |
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| _version_ | 1867180508012609539 |
|---|---|
| author | Wilson, Alexander |
| author_facet | Wilson, Alexander Wilson, Alexander |
| collection | Education Resources Information Center |
| contents | Marketing of Library Services Wilson, Alexander Change Strategies Community Information Services Information Needs Library Administration Library Services Marketing This is a marketing approach to satisfying the library user. Modern retailing practices, including market research as a basis for planning, are applied to libraries. (JAB) |
| format | Recurso educativo Open Access |
| id | eric_EJ173981 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1977 |
| record_format | eric |
| spellingShingle | Marketing of Library Services Wilson, Alexander Change Strategies Community Information Services Information Needs Library Administration Library Services Marketing Marketing of Library Services Wilson, Alexander Change Strategies Community Information Services Information Needs Library Administration Library Services Marketing This is a marketing approach to satisfying the library user. Modern retailing practices, including market research as a basis for planning, are applied to libraries. (JAB) |
| title | Marketing of Library Services |
| topic | Change Strategies Community Information Services Information Needs Library Administration Library Services Marketing |
| url | https://eric.ed.gov/?id=EJ173981 |