Libraries: A Marketable Resource

Fuente: ERIC Institute of Education Sciences
Enregistré dans:
Détails bibliographiques
Auteur principal: Lawrence, Carl
Format: Recurso educativo Open Access
Langue:en
Publié: 1977
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author Lawrence, Carl
author_facet Lawrence, Carl
Lawrence, Carl
collection Education Resources Information Center
contents Libraries: A Marketable Resource Lawrence, Carl Change Strategies Information Needs Information Services Library Administration Library Planning Library Services Marketing The author views the organization as a total operating system which mobilizes its resources for the sole reason of satisfying the wants of a market. The organization must consider the environmental forces of technology, and also social, economic, and competitive trends. (Author/JAB)
format Recurso educativo Open Access
id eric_EJ173983
institution ERIC Institute of Education Sciences
language en
publishDate 1977
record_format eric
spellingShingle Libraries: A Marketable Resource
Lawrence, Carl
Change Strategies
Information Needs
Information Services
Library Administration
Library Planning
Library Services
Marketing
Libraries: A Marketable Resource Lawrence, Carl Change Strategies Information Needs Information Services Library Administration Library Planning Library Services Marketing The author views the organization as a total operating system which mobilizes its resources for the sole reason of satisfying the wants of a market. The organization must consider the environmental forces of technology, and also social, economic, and competitive trends. (Author/JAB)
title Libraries: A Marketable Resource
topic Change Strategies
Information Needs
Information Services
Library Administration
Library Planning
Library Services
Marketing
url https://eric.ed.gov/?id=EJ173983