Salvato in:
| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1977
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ173983 |
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Sommario:
- Libraries: A Marketable Resource Lawrence, Carl Change Strategies Information Needs Information Services Library Administration Library Planning Library Services Marketing The author views the organization as a total operating system which mobilizes its resources for the sole reason of satisfying the wants of a market. The organization must consider the environmental forces of technology, and also social, economic, and competitive trends. (Author/JAB)