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Dettagli Bibliografici
Autore principale: Lawrence, Carl
Natura: Recurso educativo Open Access
Lingua:en
Pubblicazione: 1977
Soggetti:
Accesso online:https://eric.ed.gov/?id=EJ173983
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Sommario:
  • Libraries: A Marketable Resource Lawrence, Carl Change Strategies Information Needs Information Services Library Administration Library Planning Library Services Marketing The author views the organization as a total operating system which mobilizes its resources for the sole reason of satisfying the wants of a market. The organization must consider the environmental forces of technology, and also social, economic, and competitive trends. (Author/JAB)