Encyclopedia Publishing: An Update
Fuente:
ERIC Institute of Education Sciences
Enregistré dans:
| Auteur principal: | |
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| Format: | Recurso educativo Open Access |
| Langue: | en |
| Publié: |
1978
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| Sujets: | |
| Accès en ligne: | |
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| _version_ | 1867181465159073792 |
|---|---|
| author | Kister, Kenneth |
| author_facet | Kister, Kenneth Kister, Kenneth |
| collection | Education Resources Information Center |
| contents | Encyclopedia Publishing: An Update Kister, Kenneth Encyclopedias Instructional Materials Publishing Industry Reference Materials Trend Analysis Problems discussed include difficulty of keeping pace with the "knowledge explosion" and rapidly changing social attitudes, higher production costs vs. declining sales, consumer dissatisfaction with sales tactics, and intellectual snobbery towards the product. Trends are the single volume edition, improved sales techniques, and publisher co-production. (JAB) |
| format | Recurso educativo Open Access |
| id | eric_EJ183728 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1978 |
| record_format | eric |
| spellingShingle | Encyclopedia Publishing: An Update Kister, Kenneth Encyclopedias Instructional Materials Publishing Industry Reference Materials Trend Analysis Encyclopedia Publishing: An Update Kister, Kenneth Encyclopedias Instructional Materials Publishing Industry Reference Materials Trend Analysis Problems discussed include difficulty of keeping pace with the "knowledge explosion" and rapidly changing social attitudes, higher production costs vs. declining sales, consumer dissatisfaction with sales tactics, and intellectual snobbery towards the product. Trends are the single volume edition, improved sales techniques, and publisher co-production. (JAB) |
| title | Encyclopedia Publishing: An Update |
| topic | Encyclopedias Instructional Materials Publishing Industry Reference Materials Trend Analysis |
| url | https://eric.ed.gov/?id=EJ183728 |