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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1978
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ183728 |
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Table of Contents:
- Encyclopedia Publishing: An Update Kister, Kenneth Encyclopedias Instructional Materials Publishing Industry Reference Materials Trend Analysis Problems discussed include difficulty of keeping pace with the "knowledge explosion" and rapidly changing social attitudes, higher production costs vs. declining sales, consumer dissatisfaction with sales tactics, and intellectual snobbery towards the product. Trends are the single volume edition, improved sales techniques, and publisher co-production. (JAB)