Marketing the Library.
Fuente:
ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1979
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| Subjects: | |
| Online Access: | |
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| _version_ | 1867181092040081408 |
|---|---|
| author | Dragon, Andrea C. |
| author_facet | Dragon, Andrea C. Dragon, Andrea C. |
| collection | Education Resources Information Center |
| contents | Marketing the Library. Dragon, Andrea C. Marketing Opinions Public Libraries Public Relations Publicize Tax Allocation Describes the positive action using marketing strategies that libraries must take to capture their share of the post-Proposition 13 tax dollar. Strategies discussed relate to price, product, promotion, and place. (JD) |
| format | Recurso educativo Open Access |
| id | eric_EJ201749 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1979 |
| record_format | eric |
| spellingShingle | Marketing the Library. Dragon, Andrea C. Marketing Opinions Public Libraries Public Relations Publicize Tax Allocation Marketing the Library. Dragon, Andrea C. Marketing Opinions Public Libraries Public Relations Publicize Tax Allocation Describes the positive action using marketing strategies that libraries must take to capture their share of the post-Proposition 13 tax dollar. Strategies discussed relate to price, product, promotion, and place. (JD) |
| title | Marketing the Library. |
| topic | Marketing Opinions Public Libraries Public Relations Publicize Tax Allocation |
| url | https://eric.ed.gov/?id=EJ201749 |