Marketing Library Services: Strategy for Survival.
Fuente:
ERIC Institute of Education Sciences
Salvato in:
| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1980
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| Soggetti: | |
| Accesso online: | |
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| _version_ | 1867181148765945856 |
|---|---|
| author | Edinger, Joyce A. |
| author_facet | Edinger, Joyce A. Edinger, Joyce A. |
| collection | Education Resources Information Center |
| contents | Marketing Library Services: Strategy for Survival. Edinger, Joyce A. Libraries Library Services Marketing Publicity Discusses the conditions necessary for the success of marketing programs within libraries and methods of implementing a formal marketing program. The four factors of the marketing mix (product, place, price, promotion) are considered and administrative decisions are explored within the framework of these four factors. (Author) |
| format | Recurso educativo Open Access |
| id | eric_EJ232584 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1980 |
| record_format | eric |
| spellingShingle | Marketing Library Services: Strategy for Survival. Edinger, Joyce A. Libraries Library Services Marketing Publicity Marketing Library Services: Strategy for Survival. Edinger, Joyce A. Libraries Library Services Marketing Publicity Discusses the conditions necessary for the success of marketing programs within libraries and methods of implementing a formal marketing program. The four factors of the marketing mix (product, place, price, promotion) are considered and administrative decisions are explored within the framework of these four factors. (Author) |
| title | Marketing Library Services: Strategy for Survival. |
| topic | Libraries Library Services Marketing Publicity |
| url | https://eric.ed.gov/?id=EJ232584 |