Saved in:
| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1980
|
| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ232584 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Marketing Library Services: Strategy for Survival. Edinger, Joyce A. Libraries Library Services Marketing Publicity Discusses the conditions necessary for the success of marketing programs within libraries and methods of implementing a formal marketing program. The four factors of the marketing mix (product, place, price, promotion) are considered and administrative decisions are explored within the framework of these four factors. (Author)