Gespeichert in:
| 1. Verfasser: | |
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| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
1980
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| Schlagworte: | |
| Online-Zugang: | https://eric.ed.gov/?id=EJ232584 |
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Inhaltsangabe:
- Marketing Library Services: Strategy for Survival. Edinger, Joyce A. Libraries Library Services Marketing Publicity Discusses the conditions necessary for the success of marketing programs within libraries and methods of implementing a formal marketing program. The four factors of the marketing mix (product, place, price, promotion) are considered and administrative decisions are explored within the framework of these four factors. (Author)