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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1980
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ237066 |
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| _version_ | 1867181081794445312 |
|---|---|
| author | Shapiro, Stanley J. |
| author_facet | Shapiro, Stanley J. Shapiro, Stanley J. |
| collection | Education Resources Information Center |
| contents | Marketing and the Information Professional: Odd Couple or Meaningful Relationship? Shapiro, Stanley J. Libraries Library Education Library Services Marketing Professional Development Presents marketing as an attitude, an approach, and a set of tools, techniques, and concepts that can be applied to the professional development of librarians. (FM) |
| format | Recurso educativo Open Access |
| id | eric_EJ237066 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1980 |
| record_format | eric |
| spellingShingle | Marketing and the Information Professional: Odd Couple or Meaningful Relationship? Shapiro, Stanley J. Libraries Library Education Library Services Marketing Professional Development Marketing and the Information Professional: Odd Couple or Meaningful Relationship? Shapiro, Stanley J. Libraries Library Education Library Services Marketing Professional Development Presents marketing as an attitude, an approach, and a set of tools, techniques, and concepts that can be applied to the professional development of librarians. (FM) |
| title | Marketing and the Information Professional: Odd Couple or Meaningful Relationship? |
| topic | Libraries Library Education Library Services Marketing Professional Development |
| url | https://eric.ed.gov/?id=EJ237066 |