Table of Contents: :: Library Catalog

Cover Image

Saved in:

Bibliographic Details
Main Author:	Shapiro, Stanley J.
Format:	Recurso educativo Open Access
Language:	en
Published:	1980
Subjects:	Libraries Library Education Library Services Marketing Professional Development
Online Access:	https://eric.ed.gov/?id=EJ237066
Tags:	Add Tag No Tags, Be the first to tag this record!

Table of Contents:

Marketing and the Information Professional: Odd Couple or Meaningful Relationship? Shapiro, Stanley J. Libraries Library Education Library Services Marketing Professional Development Presents marketing as an attitude, an approach, and a set of tools, techniques, and concepts that can be applied to the professional development of librarians. (FM)