Salvato in:
| Autore principale: | |
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| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1981
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=EJ239074 |
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Sommario:
- Marketing and Library Cooperatives. Moulton, Bethe Evaluation Methods Library Cooperation Library Networks Library Planning Library Services Marketing Public Relations Describes how a library cooperative can use marketing analysis and other tools to move successfully from an institution-based business to a network-based business that will better serve individuals who need information. (CHC)