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Bibliographic Details
Main Author:	Ballard, Thomas H.
Format:	Recurso educativo Open Access
Language:	en
Published:	1981
Subjects:	Bibliographies Library Services Marketing Outreach Programs Public Libraries Use Studies
Online Access:	https://eric.ed.gov/?id=EJ242713
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More Books, Not Market Surveys! Ballard, Thomas H. Bibliographies Library Services Marketing Outreach Programs Public Libraries Use Studies Argues that public libraries should abandon their outreach programs which seek to attract nonusers to the library, and instead concentrate their resources on that 10 percent of the population who do use the library. (LLS)