Enregistré dans:
Détails bibliographiques
Auteur principal: Green, Sylvie A.
Format: Recurso educativo Open Access
Langue:en
Publié: 1981
Sujets:
Accès en ligne:https://eric.ed.gov/?id=EJ251294
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Table des matières:
  • Merchandising Techniques and Libraries. Green, Sylvie A. Display Aids Improvement Library Circulation Library Material Selection Merchandising Methods Public Libraries Publishing Industry School Libraries Proposes that libraries employ modern booksellers' merchandising techniques to improve circulation of library materials. Using displays in various ways, the methods and reasons for weeding out books, replacing worn book jackets, and selecting new books are discussed. Suggestions for learning how to market and 11 references are provided. (RBF)