Market Segmentation for Information Services.
Fuente:
ERIC Institute of Education Sciences
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| Auteur principal: | |
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| Format: | Recurso educativo Open Access |
| Langue: | en |
| Publié: |
1981
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| Sujets: | |
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| _version_ | 1867181185436745729 |
|---|---|
| author | Halperin, Michael |
| author_facet | Halperin, Michael Halperin, Michael |
| collection | Education Resources Information Center |
| contents | Market Segmentation for Information Services. Halperin, Michael Consumer Economics Information Services Libraries Library Services Marketing Nonprofit Organizations Public Agencies Discusses the advantages and limitations of market segmentation as strategy for the marketing of information services made available by nonprofit organizations, particularly libraries. Market segmentation is defined, a market grid for libraries is described, and the segmentation of information services is outlined. A 16-item reference list is included. (JL) |
| format | Recurso educativo Open Access |
| id | eric_EJ263431 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1981 |
| record_format | eric |
| spellingShingle | Market Segmentation for Information Services. Halperin, Michael Consumer Economics Information Services Libraries Library Services Marketing Nonprofit Organizations Public Agencies Market Segmentation for Information Services. Halperin, Michael Consumer Economics Information Services Libraries Library Services Marketing Nonprofit Organizations Public Agencies Discusses the advantages and limitations of market segmentation as strategy for the marketing of information services made available by nonprofit organizations, particularly libraries. Market segmentation is defined, a market grid for libraries is described, and the segmentation of information services is outlined. A 16-item reference list is included. (JL) |
| title | Market Segmentation for Information Services. |
| topic | Consumer Economics Information Services Libraries Library Services Marketing Nonprofit Organizations Public Agencies |
| url | https://eric.ed.gov/?id=EJ263431 |