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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1981
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ263431 |
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Table of Contents:
- Market Segmentation for Information Services. Halperin, Michael Consumer Economics Information Services Libraries Library Services Marketing Nonprofit Organizations Public Agencies Discusses the advantages and limitations of market segmentation as strategy for the marketing of information services made available by nonprofit organizations, particularly libraries. Market segmentation is defined, a market grid for libraries is described, and the segmentation of information services is outlined. A 16-item reference list is included. (JL)