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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1982
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ264714 |
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Table of Contents:
- Promoting Trade Books to Libraries. Teguis, Ellen Authors Books Childrens Literature Librarians Libraries Marketing Merchandising Occupational Information Publishing Industry Discusses the role and functions of the library promotion director within a commercial publishing house, outlining in the process the responsibilities and activities of the library services director for a specific firm (Dial Press/Delacourte Press). The nature of book promotion for bookstores and libraries is described. (JL)