Library Marketing: Old and New Truths.
Fuente:
ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1982
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| Subjects: | |
| Online Access: | |
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| _version_ | 1867180566459187200 |
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| author | Carroll, Daniel |
| author_facet | Carroll, Daniel Carroll, Daniel |
| collection | Education Resources Information Center |
| contents | Library Marketing: Old and New Truths. Carroll, Daniel Budgets Libraries Library Services Marketing Public Relations Discusses the use of marketing by not-for-profit institutions, focusing on its role in libraries. Ten truths relevant to library marketing at present and in the future, which deal with programs and services, marketing professionals, users' needs and concerns, and library budgets, are presented. (EJS) |
| format | Recurso educativo Open Access |
| id | eric_EJ272950 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1982 |
| record_format | eric |
| spellingShingle | Library Marketing: Old and New Truths. Carroll, Daniel Budgets Libraries Library Services Marketing Public Relations Library Marketing: Old and New Truths. Carroll, Daniel Budgets Libraries Library Services Marketing Public Relations Discusses the use of marketing by not-for-profit institutions, focusing on its role in libraries. Ten truths relevant to library marketing at present and in the future, which deal with programs and services, marketing professionals, users' needs and concerns, and library budgets, are presented. (EJS) |
| title | Library Marketing: Old and New Truths. |
| topic | Budgets Libraries Library Services Marketing Public Relations |
| url | https://eric.ed.gov/?id=EJ272950 |