Library Marketing: Old and New Truths.

Fuente: ERIC Institute of Education Sciences
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Bibliographic Details
Main Author: Carroll, Daniel
Format: Recurso educativo Open Access
Language:en
Published: 1982
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author Carroll, Daniel
author_facet Carroll, Daniel
Carroll, Daniel
collection Education Resources Information Center
contents Library Marketing: Old and New Truths. Carroll, Daniel Budgets Libraries Library Services Marketing Public Relations Discusses the use of marketing by not-for-profit institutions, focusing on its role in libraries. Ten truths relevant to library marketing at present and in the future, which deal with programs and services, marketing professionals, users' needs and concerns, and library budgets, are presented. (EJS)
format Recurso educativo Open Access
id eric_EJ272950
institution ERIC Institute of Education Sciences
language en
publishDate 1982
record_format eric
spellingShingle Library Marketing: Old and New Truths.
Carroll, Daniel
Budgets
Libraries
Library Services
Marketing
Public Relations
Library Marketing: Old and New Truths. Carroll, Daniel Budgets Libraries Library Services Marketing Public Relations Discusses the use of marketing by not-for-profit institutions, focusing on its role in libraries. Ten truths relevant to library marketing at present and in the future, which deal with programs and services, marketing professionals, users' needs and concerns, and library budgets, are presented. (EJS)
title Library Marketing: Old and New Truths.
topic Budgets
Libraries
Library Services
Marketing
Public Relations
url https://eric.ed.gov/?id=EJ272950