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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1982
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ273007 |
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Table of Contents:
- Mainstreaming the New Library. Keeler, Elizabeth Advertising Change Strategies Corporate Libraries Corporations Information Needs Information Seeking Librarians Marketing Special Libraries This discussion of methods of integrating the corporate library into the mainstream of affairs highlights three major elements of the process: marketing, production, and advertising. Professionalism and the information seeking behavior of clients are noted. Five references are provided. (EJS)