Strategic Planning and the Marketing Process: Library Applications.
Fuente:
ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1983
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| Subjects: | |
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| _version_ | 1867180754045239296 |
|---|---|
| author | Wood, Elizabeth J. |
| author_facet | Wood, Elizabeth J. Wood, Elizabeth J. |
| collection | Education Resources Information Center |
| contents | Strategic Planning and the Marketing Process: Library Applications. Wood, Elizabeth J. Flow Charts Libraries Library Administration Library Planning Library Services Marketing Models Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems development). Seven sources are included. (EJS) |
| format | Recurso educativo Open Access |
| id | eric_EJ279759 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1983 |
| record_format | eric |
| spellingShingle | Strategic Planning and the Marketing Process: Library Applications. Wood, Elizabeth J. Flow Charts Libraries Library Administration Library Planning Library Services Marketing Models Strategic Planning and the Marketing Process: Library Applications. Wood, Elizabeth J. Flow Charts Libraries Library Administration Library Planning Library Services Marketing Models Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems development). Seven sources are included. (EJS) |
| title | Strategic Planning and the Marketing Process: Library Applications. |
| topic | Flow Charts Libraries Library Administration Library Planning Library Services Marketing Models |
| url | https://eric.ed.gov/?id=EJ279759 |