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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1984
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ305661 |
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Table of Contents:
- Library Public Relations: New Opportunities in a Growing Field. Norton, Alice Careers Consultants Employment Opportunities Libraries Library Extension Library Personnel Library Planning Marketing Public Relations Publicity Presents brief overview of beginnings of public relations (PR) and identifies four major trends in library PR: increased library cooperation, recruitment of PR specialists for library staffs, adoption of marketing practices, and use of consultants and outside firms. Career opportunities are described within and outside of libraries. (44 sources) (EJS)