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| Auteur principal: | |
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| Format: | Recurso educativo Open Access |
| Langue: | en |
| Publié: |
1985
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| Sujets: | |
| Accès en ligne: | https://eric.ed.gov/?id=EJ322433 |
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Table des matières:
- Marketing Academic Library Bibliographic Instruction Programs: Case and Commentary. Thesing, Jane I. Academic Libraries Case Studies College Students Higher Education Information Needs Library Instruction Library Services Marketing Needs Assessment Research Papers (Students) Workshops This case study chronicles the rise and fall of a typical academic library program of bibliographic instruction. Accompanying commentary examines the case from marketing point of view and suggests procedures that academic libraries could implement to develop services which would result in a higher degree of user satisfaction. (17 references) (EJS)