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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1985
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ325523 |
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Table of Contents:
- When the Publisher Calls: Children's Libraries and Telephone Sales. Roginski, Jim Childrens Literature Elementary Education Guidelines Library Acquisition Library Materials Marketing Public Libraries Publishing Industry Purchasing School Libraries Telephone Communications Systems Describes use of telephone sales as marketing tool for sale of materials from publishing industry to children's libraries. Nine guidelines designed to protect consumers, overall reactions of librarians who have purchased goods and services by telephone, and sources of free and inexpensive information on telemarketing are included. Ten references are listed. (EJS)