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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1985
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ325562 |
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Table of Contents:
- PR: The State of Public Relations in Academic Libraries. Ford, Vikki Academic Libraries Communication (Thought Transfer) Higher Education Library Administration Library Services Library Surveys Literature Reviews Public Relations Publicity Questionnaires Research Methodology Tables (Data) Presents results of survey of 48 academic library directors on use and effectiveness of public relations (PR) programs (planned PR programs administered by one person, coordinated PR programs, favored channels of communication, importance of academic library PR). Recommendations based on survey results and review of literature are offered. (22 references) (EJS)