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| Main Authors: | , |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1986
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ328407 |
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Table of Contents:
- Front End Software for Online Database Searching. Part 2: The Marketplace. Levy, Louise R. Hawkins, Donald T. Computer Software Databases Information Retrieval Information Scientists Information Systems Man Machine Systems Marketing Microcomputers Online Searching Online Systems This article analyzes the front end software marketplace and discusses some of the complex forces influencing it. Discussion covers intermediary market; end users (library customers, scientific and technical professionals, corporate business specialists, consumers); marketing strategies; a British front end development firm; competitive pressures; and the future. Fifteen references are listed. (EJS)