Marketing Measures for Information Services.

Fuente: ERIC Institute of Education Sciences
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Bibliographic Details
Main Authors: Zachert, Martha Jane, Williams, Robert V.
Format: Recurso educativo Open Access
Language:en
Published: 1986
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author Zachert, Martha Jane
Williams, Robert V.
author_facet Zachert, Martha Jane
Williams, Robert V.
Zachert, Martha Jane
Williams, Robert V.
collection Education Resources Information Center
contents Marketing Measures for Information Services. Zachert, Martha Jane Williams, Robert V. Information Needs Information Services Library Administration Library Planning Literature Reviews Marketing Needs Assessment Program Evaluation Program Implementation Special Libraries Tables (Data) Explores problems in the design and evaluation of programs by which special libraries market their services, and identifies potentially useful approaches and quantifiable measures for market structure analysis, design decision-making, and marketing program evaluation. Eleven references and a list of nine use studies with survey instruments are appended. (EJS)
format Recurso educativo Open Access
id eric_EJ334665
institution ERIC Institute of Education Sciences
language en
publishDate 1986
record_format eric
spellingShingle Marketing Measures for Information Services.
Zachert, Martha Jane
Williams, Robert V.
Information Needs
Information Services
Library Administration
Library Planning
Literature Reviews
Marketing
Needs Assessment
Program Evaluation
Program Implementation
Special Libraries
Tables (Data)
Marketing Measures for Information Services. Zachert, Martha Jane Williams, Robert V. Information Needs Information Services Library Administration Library Planning Literature Reviews Marketing Needs Assessment Program Evaluation Program Implementation Special Libraries Tables (Data) Explores problems in the design and evaluation of programs by which special libraries market their services, and identifies potentially useful approaches and quantifiable measures for market structure analysis, design decision-making, and marketing program evaluation. Eleven references and a list of nine use studies with survey instruments are appended. (EJS)
title Marketing Measures for Information Services.
topic Information Needs
Information Services
Library Administration
Library Planning
Literature Reviews
Marketing
Needs Assessment
Program Evaluation
Program Implementation
Special Libraries
Tables (Data)
url https://eric.ed.gov/?id=EJ334665