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| Main Authors: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1986
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ334665 |
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Table of Contents:
- Marketing Measures for Information Services. Zachert, Martha Jane Williams, Robert V. Information Needs Information Services Library Administration Library Planning Literature Reviews Marketing Needs Assessment Program Evaluation Program Implementation Special Libraries Tables (Data) Explores problems in the design and evaluation of programs by which special libraries market their services, and identifies potentially useful approaches and quantifiable measures for market structure analysis, design decision-making, and marketing program evaluation. Eleven references and a list of nine use studies with survey instruments are appended. (EJS)