Basic Strategies for Marketing Community College Library Services.
Fuente:
ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1982
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| Subjects: | |
| Online Access: | |
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| _version_ | 1867180918553182208 |
|---|---|
| author | McDowell, Billie L. |
| author_facet | McDowell, Billie L. McDowell, Billie L. |
| collection | Education Resources Information Center |
| contents | Basic Strategies for Marketing Community College Library Services. McDowell, Billie L. College Libraries Community Colleges Library Services Marketing Public Relations Two Year Colleges Presents strategies for a successful marketing plan for community college library services. States that aggressive marketing together with quality service is the key to clientele growth and a positive public reputation. Enumerates steps in developing a clear-cut marketing plan. (CBC) |
| format | Recurso educativo Open Access |
| id | eric_EJ345937 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1982 |
| record_format | eric |
| spellingShingle | Basic Strategies for Marketing Community College Library Services. McDowell, Billie L. College Libraries Community Colleges Library Services Marketing Public Relations Two Year Colleges Basic Strategies for Marketing Community College Library Services. McDowell, Billie L. College Libraries Community Colleges Library Services Marketing Public Relations Two Year Colleges Presents strategies for a successful marketing plan for community college library services. States that aggressive marketing together with quality service is the key to clientele growth and a positive public reputation. Enumerates steps in developing a clear-cut marketing plan. (CBC) |
| title | Basic Strategies for Marketing Community College Library Services. |
| topic | College Libraries Community Colleges Library Services Marketing Public Relations Two Year Colleges |
| url | https://eric.ed.gov/?id=EJ345937 |