Basic Strategies for Marketing Community College Library Services.

Fuente: ERIC Institute of Education Sciences
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Bibliographic Details
Main Author: McDowell, Billie L.
Format: Recurso educativo Open Access
Language:en
Published: 1982
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author McDowell, Billie L.
author_facet McDowell, Billie L.
McDowell, Billie L.
collection Education Resources Information Center
contents Basic Strategies for Marketing Community College Library Services. McDowell, Billie L. College Libraries Community Colleges Library Services Marketing Public Relations Two Year Colleges Presents strategies for a successful marketing plan for community college library services. States that aggressive marketing together with quality service is the key to clientele growth and a positive public reputation. Enumerates steps in developing a clear-cut marketing plan. (CBC)
format Recurso educativo Open Access
id eric_EJ345937
institution ERIC Institute of Education Sciences
language en
publishDate 1982
record_format eric
spellingShingle Basic Strategies for Marketing Community College Library Services.
McDowell, Billie L.
College Libraries
Community Colleges
Library Services
Marketing
Public Relations
Two Year Colleges
Basic Strategies for Marketing Community College Library Services. McDowell, Billie L. College Libraries Community Colleges Library Services Marketing Public Relations Two Year Colleges Presents strategies for a successful marketing plan for community college library services. States that aggressive marketing together with quality service is the key to clientele growth and a positive public reputation. Enumerates steps in developing a clear-cut marketing plan. (CBC)
title Basic Strategies for Marketing Community College Library Services.
topic College Libraries
Community Colleges
Library Services
Marketing
Public Relations
Two Year Colleges
url https://eric.ed.gov/?id=EJ345937