Marketing Books in the School Library.
Fuente:
ERIC Institute of Education Sciences
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| Autor principal: | |
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| Formato: | Recurso educativo Open Access |
| Lenguaje: | en |
| Publicado: |
1987
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| Materias: | |
| Acceso en línea: | |
| Etiquetas: |
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| _version_ | 1867180629356969985 |
|---|---|
| author | Langhorne, Mary Jo |
| author_facet | Langhorne, Mary Jo Langhorne, Mary Jo |
| collection | Education Resources Information Center |
| contents | Marketing Books in the School Library. Langhorne, Mary Jo Bookstores Display Aids Elementary Secondary Education Learning Resources Centers Library Circulation Library Materials Media Specialists Merchandising Paperback Books School Libraries Student Attitudes Circulation increased and student attitudes toward paperback books in a junior high school library media center collection improved when chain bookstore marketing techniques were used, i.e., topical arrangement; high visibility; clear, colorful labels; books shelved face out; and moveable display racks. These techniques are recommended with some limitations. (EM) |
| format | Recurso educativo Open Access |
| id | eric_EJ347640 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1987 |
| record_format | eric |
| spellingShingle | Marketing Books in the School Library. Langhorne, Mary Jo Bookstores Display Aids Elementary Secondary Education Learning Resources Centers Library Circulation Library Materials Media Specialists Merchandising Paperback Books School Libraries Student Attitudes Marketing Books in the School Library. Langhorne, Mary Jo Bookstores Display Aids Elementary Secondary Education Learning Resources Centers Library Circulation Library Materials Media Specialists Merchandising Paperback Books School Libraries Student Attitudes Circulation increased and student attitudes toward paperback books in a junior high school library media center collection improved when chain bookstore marketing techniques were used, i.e., topical arrangement; high visibility; clear, colorful labels; books shelved face out; and moveable display racks. These techniques are recommended with some limitations. (EM) |
| title | Marketing Books in the School Library. |
| topic | Bookstores Display Aids Elementary Secondary Education Learning Resources Centers Library Circulation Library Materials Media Specialists Merchandising Paperback Books School Libraries Student Attitudes |
| url | https://eric.ed.gov/?id=EJ347640 |