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| Hauptverfasser: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
1988
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| Schlagworte: | |
| Online-Zugang: | https://eric.ed.gov/?id=EJ372396 |
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| _version_ | 1867180822124036096 |
|---|---|
| author | Christou, Corilee Dyal, Donald |
| author_facet | Christou, Corilee Dyal, Donald Christou, Corilee Dyal, Donald |
| collection | Education Resources Information Center |
| contents | Marketing the Information Center: A Blueprint for Action and Getting It Airborne. Christou, Corilee Dyal, Donald Academic Libraries Higher Education Information Centers Library Extension Library Planning Public Libraries Publicity Radio Special Libraries Television The first of two articles describes the steps in marketing a special library including analyzing the present situation; developing an action plan; suggested tools or activities; and evaluation. The second article discusses ways of promoting public and academic libraries on radio or through public service announcements, news stories, and/or talk shows. (MES) |
| format | Recurso educativo Open Access |
| id | eric_EJ372396 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1988 |
| record_format | eric |
| spellingShingle | Marketing the Information Center: A Blueprint for Action and Getting It Airborne. Christou, Corilee Dyal, Donald Academic Libraries Higher Education Information Centers Library Extension Library Planning Public Libraries Publicity Radio Special Libraries Television Marketing the Information Center: A Blueprint for Action and Getting It Airborne. Christou, Corilee Dyal, Donald Academic Libraries Higher Education Information Centers Library Extension Library Planning Public Libraries Publicity Radio Special Libraries Television The first of two articles describes the steps in marketing a special library including analyzing the present situation; developing an action plan; suggested tools or activities; and evaluation. The second article discusses ways of promoting public and academic libraries on radio or through public service announcements, news stories, and/or talk shows. (MES) |
| title | Marketing the Information Center: A Blueprint for Action and Getting It Airborne. |
| topic | Academic Libraries Higher Education Information Centers Library Extension Library Planning Public Libraries Publicity Radio Special Libraries Television |
| url | https://eric.ed.gov/?id=EJ372396 |