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| Main Authors: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1988
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ372396 |
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Table of Contents:
- Marketing the Information Center: A Blueprint for Action and Getting It Airborne. Christou, Corilee Dyal, Donald Academic Libraries Higher Education Information Centers Library Extension Library Planning Public Libraries Publicity Radio Special Libraries Television The first of two articles describes the steps in marketing a special library including analyzing the present situation; developing an action plan; suggested tools or activities; and evaluation. The second article discusses ways of promoting public and academic libraries on radio or through public service announcements, news stories, and/or talk shows. (MES)