Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
1988
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| Schlagworte: | |
| Online-Zugang: | https://eric.ed.gov/?id=EJ384345 |
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Inhaltsangabe:
- Online Education and Marketing: A Joint Approach. Day, J. M. O'Donovan, K. Academic Libraries Cooperative Programs Foreign Countries Higher Education Information Services Library Schools Marketing Online Searching User Satisfaction (Information) Describes a cooperative study between a university library and department of library and information studies in which the library collected topics from clients as the basis for students' online search exercises. The discussion includes the benefits of client feedback to students and of publicity for its online service to the library. (Author/CLB)