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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1989
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ387533 |
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Table of Contents:
- The Image--And What You Can Do about It in the Year of the Librarian. Wallace, Linda Change Strategies Librarians Mass Media Effects Professional Recognition Public Opinion Public Relations Publicity Role Perception Stereotypes Discusses the stereotyping of librarians in terms of interactions which may lead to stereotyping, perpetuation of stereotyped image by the mass media, and whether the image problem is any worse for librarians than for other professionals. A public awareness campaign by the American Library Association (ALA) is described and suggestions are made for individual librarians. (CLB)