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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1989
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ392455 |
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Table of Contents:
- Marketing Library and Information Services: An Annotated Guide to Recent Trends and Developments. Norman, O. Gene Academic Libraries Annotated Bibliographies Elementary Secondary Education Higher Education Library Services Library Surveys Literature Reviews Marketing Public Libraries School Libraries Special Libraries Reviews literature on marketing techniques for public, academic, special, and school libraries from 1982 to the present. Results of a survey of librarians in Indiana and Illinois on marketing techniques are included, and a 114-item annotated bibliography is presented. (LRW)